{"id":16450,"date":"2023-10-03T22:37:23","date_gmt":"2023-10-03T19:07:23","guid":{"rendered":"https:\/\/rachoone.ir\/?p=16450"},"modified":"2023-10-05T10:26:56","modified_gmt":"2023-10-05T06:56:56","slug":"customer-experience-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/rachoone.ir\/library\/article\/customer-experience-in-the-age-of-ai\/","title":{"rendered":"\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0639\u0635\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc"},"content":{"rendered":"<p>\u0639\u0646\u0648\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 (\u0641\u0627\u0631\u0633\u06cc): \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0639\u0635\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/p>\n<p>\u0639\u0646\u0648\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 (\u0627\u0646\u06af\u0644\u06cc\u0633\u06cc): <a href=\"https:\/\/hbr.org\/webinar\/2023\/03\/customer-experience-in-the-age-of-ai\" target=\"_blank\" rel=\"noopener\">Customer Experience in the Age of AI<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter-rtl ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u0641\u0647\u0631\u0633\u062a \u0645\u062d\u062a\u0648\u0627<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rachoone.ir\/library\/article\/customer-experience-in-the-age-of-ai\/#%D8%AA%D8%B9%D8%B1%DB%8C%D9%81_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\" title=\"\u062a\u0639\u0631\u06cc\u0641 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\">\u062a\u0639\u0631\u06cc\u0641 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rachoone.ir\/library\/article\/customer-experience-in-the-age-of-ai\/#%D9%85%D8%B9%D8%B1%D9%81%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87\" title=\"\u0645\u0639\u0631\u0641\u06cc \u0645\u0642\u0627\u0644\u0647\">\u0645\u0639\u0631\u0641\u06cc \u0645\u0642\u0627\u0644\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rachoone.ir\/library\/article\/customer-experience-in-the-age-of-ai\/#%D9%86%D9%82%D8%B4%D9%87_%D8%B1%D8%A7%D9%87_%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%E2%80%8C%D9%87%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87_%D9%85%D8%AD%D9%88%D8%B1\" title=\"\u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u062f\u0647 \u0645\u062d\u0648\u0631\">\u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u062f\u0647 \u0645\u062d\u0648\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rachoone.ir\/library\/article\/customer-experience-in-the-age-of-ai\/#%D9%85%D9%88%D8%A7%D9%86%D8%B9_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\" title=\"\u0645\u0648\u0627\u0646\u0639 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\">\u0645\u0648\u0627\u0646\u0639 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rachoone.ir\/library\/article\/customer-experience-in-the-age-of-ai\/#%D8%B3%D8%A7%D8%AE%D8%AA_%D9%85%D9%88%D8%AA%D9%88%D8%B1_%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87\" title=\"\u0633\u0627\u062e\u062a \u0645\u0648\u062a\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f \u062a\u062c\u0631\u0628\u0647\">\u0633\u0627\u062e\u062a \u0645\u0648\u062a\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f \u062a\u062c\u0631\u0628\u0647<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%DB%8C%D9%81_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\"><\/span>\u062a\u0639\u0631\u06cc\u0641 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0647 \u0646\u06a9\u0627\u062a \u0645\u0642\u0627\u0644\u0647 \u00ab\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0639\u0635\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u00bb \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 2023 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u0645\u060c \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0639\u0631\u06cc\u0641\u06cc \u062c\u0627\u0645\u0639 \u0627\u0632 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u0645.<\/p>\n<p>\u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0628\u06cc\u0632\u06cc\u0646\u0633 \u0631\u06cc\u0648\u06cc\u0648 (Harvard Business Review) \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0627\u0645\u0644\u200c\u062a\u0631\u06cc\u0646 \u062a\u0639\u0627\u0631\u06cc\u0641 \u0631\u0627 \u0627\u0632 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a:<\/p>\n<p>&#8220;\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u067e\u0627\u0633\u062e \u062f\u0631\u0648\u0646\u06cc \u0648 \u0630\u0647\u0646\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u0647\u0631\u06af\u0648\u0646\u0647 \u062a\u0645\u0627\u0633 \u0645\u0633\u062a\u0642\u06cc\u0645 \u06cc\u0627 \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0627\u0633\u062a. \u062a\u0645\u0627\u0633 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0639\u0645\u0648\u0645\u0627\u064b \u062f\u0631 \u062d\u06cc\u0646 \u062e\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u062e\u062f\u0645\u0627\u062a \u0631\u062e \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062a\u0645\u0627\u0633 \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u063a\u0644\u0628 \u0634\u0627\u0645\u0644 \u0628\u0631\u062e\u0648\u0631\u062f\u0647\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0646\u0634\u062f\u0647 \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u062e\u062f\u0645\u0627\u062a \u06cc\u0627 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0627\u0633\u062a \u0648 \u0628\u0647 \u0634\u06a9\u0644 \u062a\u0648\u0635\u06cc\u0647\u200c\u0647\u0627 \u06cc\u0627 \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0634\u0641\u0627\u0647\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u062e\u0628\u0631\u06cc\u060c \u0628\u0631\u0631\u0633\u06cc\u200c\u0647\u0627 \u0648 \u063a\u06cc\u0631\u0647 \u0627\u0633\u062a.\u00bb<\/p>\n<p>\u0627\u0645\u0631\u0648\u0632\u0647 \u0645\u0648\u0636\u0648\u0639 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u063a\u0644\u0628 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0627\u0646\u0648\u0627\u0639 \u0635\u0646\u0627\u06cc\u0639 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0648\u0644\u0648\u06cc\u062a \u0647\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u0632 \u0639\u0644\u0644 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0631\u06a9\u0632 \u062a\u0648\u062c\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0647 \u0645\u0648\u0627\u0631\u062f \u0630\u06cc\u0644 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f:<\/p>\n<p>\u2981 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0645\u062a\u0639\u062f\u062f \u0628\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u2981 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u2981 \u0628\u0647 \u062a\u0628\u0639 \u0645\u0648\u0627\u0631\u062f \u0641\u0648\u0642\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0644\u06cc\u060c \u06a9\u0646\u062a\u0631\u0644 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u062a\u0631\u06cc \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u0648 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u062d\u0627\u0644 \u06a9\u0647 \u062a\u0639\u0631\u06cc\u0641 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0631\u062f\u06cc\u0645\u060c \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u0642\u0627\u0644\u0647 \u00ab\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0639\u0635\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u00bb \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%B9%D8%B1%D9%81%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87\"><\/span>\u0645\u0639\u0631\u0641\u06cc \u0645\u0642\u0627\u0644\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u062a\u0645\u0627\u0645 \u0635\u0646\u0627\u06cc\u0639\u060c \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0631\u0627 \u062f\u0631 \u0647\u0633\u062a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 Home Depot\u060c JPMorgan Chase\u060c Starbucks \u0648 Nike \u0645\u0634\u062e\u0635\u0627 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc\u200c\u0634\u062f\u0647 \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 Omni channel \u0647\u0633\u062a\u0647 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u0645\u0627 \u062f\u0631 \u0639\u0635\u0631\u06cc \u0647\u0633\u062a\u06cc\u0645 \u06a9\u0647 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u060c \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9\u060c \u0634\u06a9\u0644\u200c\u062f\u0647\u06cc\u060c \u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u0646\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u0632 \u0622\u0646\u0686\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0647\u0648\u0634\u0645\u0646\u062f \u0645\u06cc\u200c\u0646\u0627\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0646 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627 (\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0628\u0647\u0628\u0648\u062f \u0632\u0645\u0627\u0646\u200c\u0628\u0646\u062f\u06cc \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u062c\u0627\u0646\u0628\u06cc \u06cc\u0627 \u0645\u0648\u0627\u0632\u06cc\u060c \u0646\u0645\u0627\u06cc\u0634 \u0635\u0641\u062d\u0647 \u0627\u0628\u062a\u062f\u0627\u06cc\u06cc \u0633\u0627\u06cc\u062a \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u063a\u06cc\u0631\u0647) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0633\u0627\u062e\u062a\u0646 \u0627\u06cc\u0646 \u062a\u062c\u0631\u0628\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0632\u0645\u0627\u0646\u200c\u0628\u0631\u060c \u067e\u0631\u0647\u0632\u06cc\u0646\u0647 \u0648 \u0627\u0632 \u0646\u0638\u0631 \u0641\u0646\u0627\u0648\u0631\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u0645\u0627 \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc\u0646 \u062a\u0644\u0627\u0634 \u0628\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u062f\u0647\u0647 \u067e\u06cc\u0634 \u0642\u0627\u0628\u0644 \u062a\u0635\u0648\u0631 \u0646\u0628\u0648\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%86%D9%82%D8%B4%D9%87_%D8%B1%D8%A7%D9%87_%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%E2%80%8C%D9%87%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87_%D9%85%D8%AD%D9%88%D8%B1\"><\/span>\u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u062f\u0647 \u0645\u062d\u0648\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0632 \u0644\u062d\u0627\u0638 \u067e\u0647\u0646\u0627\u06cc \u0628\u0627\u0646\u062f\u060c \u0645\u0646\u0627\u0628\u0639 \u0648 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0641\u0646\u06cc \u0628\u0631\u0627\u06cc \u0631\u0642\u0627\u0628\u062a \u0628\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u0648 \u06a9\u0627\u0645\u06a9\u0633\u062a \u062f\u0631 \u0645\u0636\u06cc\u0642\u0647 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062a\u0648\u0633\u0639\u0647 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u062f\u0627\u062f\u0647 \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0627 \u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u0634\u062e\u0635 \u0628\u0627 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0648\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627\u06cc\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0639\u0646\u0627\u0635\u0631 \u062f\u0627\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0628\u0644\u0627\u062f\u0631\u0646\u06af \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u0648\u0635\u06cc\u0647\u200c\u0647\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u0646\u062f \u06cc\u0627 \u0628\u0627\u06cc\u062f \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u067e\u0633 \u0627\u0632 \u0631\u0632\u0631\u0648 \u06cc\u06a9 \u0633\u0631\u0648\u06cc\u0633\u060c \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u062f\u0645\u0627\u062a \u0627\u0631\u0632\u0634 \u0627\u0641\u0632\u0648\u062f\u0647 \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0646\u062f.<\/p>\n<p>\u0633\u067e\u0633 \u0628\u0627\u06cc\u062f \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u200c\u06a9\u0627\u0631 \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u06a9\u0631\u0631 \u06a9\u0627\u0631 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0631 \u0627\u0631\u0627\u0626\u0647 \u0627\u0631\u0632\u0634 \u0627\u0641\u0632\u0648\u062f\u0647 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f.<\/p>\n<p style=\"text-align: center;\">\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:\u00a0<a href=\"https:\/\/rachoone.ir\/library\/article\/gamification-in-the-customer-journey\/\">\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 data-wp-editing=\"1\"><span class=\"ez-toc-section\" id=\"%D9%85%D9%88%D8%A7%D9%86%D8%B9_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\"><\/span><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16454\" style=\"font-size: 16px; font-weight: 400;\" src=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/Top-5-Roles-of-an-AI-Development-Company-in-India-to-Improve-Your-Customer-Experience-1-300x153.jpg\" alt=\"\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \" width=\"590\" height=\"300\" title=\"\" srcset=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/Top-5-Roles-of-an-AI-Development-Company-in-India-to-Improve-Your-Customer-Experience-1-300x153.jpg 300w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/Top-5-Roles-of-an-AI-Development-Company-in-India-to-Improve-Your-Customer-Experience-1-768x391.jpg 768w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/Top-5-Roles-of-an-AI-Development-Company-in-India-to-Improve-Your-Customer-Experience-1-600x305.jpg 600w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/Top-5-Roles-of-an-AI-Development-Company-in-India-to-Improve-Your-Customer-Experience-1-64x33.jpg 64w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/Top-5-Roles-of-an-AI-Development-Company-in-India-to-Improve-Your-Customer-Experience-1.jpg 820w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\u0645\u0648\u0627\u0646\u0639 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0645\u0648\u0641\u0642\u200c\u062a\u0631\u06cc\u0646 \u062a\u062d\u0648\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u062f\u0647\u0647 \u06af\u0630\u0634\u062a\u0647\u060c \u0642\u0627\u0646\u0648\u0646 70\/20\/10 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645: 70 \u062f\u0631\u0635\u062f \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 (\u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0645\u0634\u0648\u0642\u200c\u0647\u0627) \u0628\u0647 \u06a9\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c 20 \u062f\u0631\u0635\u062f \u0645\u0633\u062a\u0644\u0632\u0645 \u062f\u0631\u06cc\u0627\u0641\u062a \u062f\u0631\u0633\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0633\u062a \u0648 10 \u062f\u0631\u0635\u062f \u0628\u0627\u0642\u06cc\u0645\u0627\u0646\u062f\u0647 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0627\u0632 \u0686\u0646\u062f\u0645\u0627\u0646\u0639 \u0646\u0627\u0634\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<ol>\n<li>\u00a0\u0628\u06cc\u0634\u062a\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0647\u0646\u0648\u0632 \u0645\u062d\u0635\u0648\u0644 \u0645\u062d\u0648\u0631 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0648\u0631\u060c \u0648 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062f\u0647\u200c\u0647\u0627 \u062a\u06cc\u0645\u06cc \u06a9\u0647 \u06a9\u0627\u0646\u0627\u0644\u060c \u0628\u0627\u0632\u0627\u0631 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u067e\u0648\u0634\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u0633\u06cc\u0644\u0648\u06cc\u06cc \u06a9\u0627\u0631 \u06a9\u0646\u0646\u062f. \u0646\u0642\u0634 \u0645\u062f\u06cc\u0631 \u0627\u0631\u0634\u062f \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062d\u0644 \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f \u062a\u0627 \u0627\u0641\u0631\u0627\u062f \u0648 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u062f\u0631 \u067e\u0634\u062a \u0635\u062d\u062a\u0647 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u06a9\u0646\u062f.<\/li>\n<li>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062a\u0632\u0631\u06cc\u0642 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0627\u0633\u0627\u0633\u0627 \u0647\u06cc\u0686 \u067e\u0644\u062a\u0641\u0631\u0645 \u0648\u0627\u062d\u062f\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u062f\u063a\u0627\u0645 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f.<\/li>\n<li>\u00a0\u0645\u062d\u062a\u0648\u0627\u0647\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0633\u062a\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u062c\u062f\u062f \u0628\u0631\u0686\u0633\u0628\u200c\u06af\u0630\u0627\u0631\u06cc \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0686\u0627\u0628\u06a9 \u062f\u0631 \u06a9\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u06cc\u0627 \u0628\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u062d\u062f\u0648\u062f \u0634\u062f\u0647 \u0627\u0633\u062a. \u0628\u062f\u0648\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u062a\u0633\u0647\u06cc\u0644 \u062a\u0633\u062a\u200c\u0647\u0627 \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0633\u0631\u06cc\u0639 \u062a\u06cc\u0645\u200c\u0647\u0627\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0627 \u062a\u062c\u0627\u0631\u0628 \u0646\u0627\u0633\u0627\u0632\u06af\u0627\u0631 \u0648 \u0627\u06cc\u0633\u062a\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16457\" src=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671-300x184.png\" alt=\"\" width=\"490\" height=\"300\" title=\"\" srcset=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671-300x184.png 300w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671-1024x627.png 1024w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671-768x471.png 768w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671-600x368.png 600w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671-64x39.png 64w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/10\/1675055864671.png 1175w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A7%D8%AE%D8%AA_%D9%85%D9%88%D8%AA%D9%88%D8%B1_%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87\"><\/span>\u0633\u0627\u062e\u062a \u0645\u0648\u062a\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f \u062a\u062c\u0631\u0628\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u0642 \u0647\u0631 \u0647\u062f\u0641\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0648\u0627\u0633\u0637\u0647 \u0622\u0646 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647 \u0633\u0631\u062a\u0627\u0633\u0631\u06cc \u0628\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0646\u062d\u0648\u0647 \u0637\u0631\u0627\u062d\u06cc \u062c\u0631\u06cc\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u0644\u062d\u0638\u0627\u062a \u062a\u0639\u0627\u0645\u0644 \u0641\u06a9\u0631 \u06a9\u0646\u062f\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 (\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0641\u06cc\u0632\u06cc\u06a9\u06cc) \u0646\u0645\u0648\u0646\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0646\u06a9\u0627\u062a \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0645\u0648\u062a\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f \u062a\u062c\u0631\u0628\u0647 \u0631\u0627 \u0645\u0631\u0648\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u062a\u06a9\u0645\u06cc\u0644\u06cc \u062f\u0631 \u0645\u0642\u0627\u0644\u0647 \u0627\u0635\u0644\u06cc \u0628\u0647 \u062a\u0641\u0635\u06cc\u0644 \u062a\u0634\u0631\u06cc\u062d \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u062a\u0635\u0627\u0644 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u0627\u062f\u0647 \u0628\u0647 \u0628\u06cc\u0646\u0634 \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (\u0628\u0631\u0631\u0633\u06cc 360 \u062f\u0631\u062c\u0647 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641 \u0646\u0638\u06cc\u0631 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0648&#8230; )<\/p>\n<p>\u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u0646\u062a\u0647\u0627 \u0628\u0647 \u0627\u0646\u062a\u0647\u0627 \u0648 \u0628\u062f\u0648\u0646 \u0627\u0635\u0637\u06a9\u0627\u06a9 (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u062f\u0631 \u06cc\u06a9 \u062e\u0637 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u0627\u0632 \u0644\u062d\u0638\u0647 \u0631\u0632\u0631\u0648 \u0628\u0644\u06cc\u0637\u060c \u0648\u0631\u0648\u062f \u0628\u0647 \u0641\u0631\u0648\u062f\u06af\u0627\u0647\u060c \u062f\u0631 \u0637\u0648\u0644 \u0633\u0641\u0631 \u0628\u0627 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627 \u0648 \u0633\u0627\u06cc\u0631 \u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.)<\/p>\n<p>\u062a\u062c\u0631\u0628\u0647 \u0631\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f ( \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u0628\u0647 \u0635\u0648\u0631\u062a \u062d\u0636\u0648\u0631\u06cc\u060c \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 \u062a\u062c\u0631\u0628\u0647 \u0645\u0646\u0627\u0633\u0628\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.)<\/p>\n<p>\u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0632\u0645\u06cc\u0646\u0647 \u0648 \u0622\u0646\u0686\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u062c\u0630\u0627\u0628 \u0627\u0633\u062a\u060c \u0628\u0647 \u0627\u0648 \u0633\u0631\u0648\u06cc\u0633 \u0628\u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0645\u06a9\u0631\u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f. (\u062a\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0634\u0646\u0627\u062e\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627 \u0648 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u0648\u062a\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f \u0631\u0627 \u062a\u063a\u0630\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.)<\/p>\n<p>&nbsp;<\/p>\n<p>\u06af\u0631\u062f\u0622\u0648\u0631\u0646\u062f\u0647: \u0627\u0644\u0647\u0647 \u0628\u0627\u063a\u0627\u0646\u06cc<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/rachoone.ir\/library\/zaltman\/\">\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u062a\u06a9\u0646\u06cc\u06a9 \u0632\u0627\u0644\u062a\u0645\u0646 \u0630\u0647\u0646 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u0645\u061f<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u0645\u0648\u0636\u0648\u0639 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u063a\u0644\u0628 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.\n","protected":false},"author":1,"featured_media":16453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240,22],"tags":[999,1000],"_links":{"self":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts\/16450"}],"collection":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/comments?post=16450"}],"version-history":[{"count":7,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts\/16450\/revisions"}],"predecessor-version":[{"id":16460,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts\/16450\/revisions\/16460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/media\/16453"}],"wp:attachment":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/media?parent=16450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/categories?post=16450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/tags?post=16450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}