{"id":16035,"date":"2023-05-03T11:11:53","date_gmt":"2023-05-03T07:41:53","guid":{"rendered":"https:\/\/rachoone.ir\/?p=16035"},"modified":"2023-05-03T23:53:54","modified_gmt":"2023-05-03T20:23:54","slug":"gamification-in-the-customer-journey","status":"publish","type":"post","link":"https:\/\/rachoone.ir\/library\/article\/gamification-in-the-customer-journey\/","title":{"rendered":"\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc"},"content":{"rendered":"<p><strong>\u0639\u0646\u0648\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 (\u0641\u0627\u0631\u0633\u06cc):<\/strong> \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc: \u06cc\u06a9 \u0645\u062f\u0644 \u0645\u0641\u0647\u0648\u0645\u06cc \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u06cc \u0622\u06cc\u0646\u062f\u0647<\/p>\n<p><strong>\u0639\u0646\u0648\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 (\u0627\u0646\u06af\u0644\u06cc\u0633\u06cc):<\/strong> Gamification in the customer journey: a conceptual model and future research opportunities<\/p>\n<p><a href=\"https:\/\/www.emerald.com\/insight\/search?q=Jorge%20H.O.%20Silva\" target=\"_blank\" rel=\"noopener\">Jorge H.O.\u00a0Silva,\u00a0<\/a><a href=\"https:\/\/www.emerald.com\/insight\/search?q=Glauco%20H.S.%20Mendes\" target=\"_blank\" rel=\"noopener\">Glauco H.S.\u00a0Mendes,\u00a0<\/a><a href=\"https:\/\/www.emerald.com\/insight\/search?q=Jorge%20G.%20Teixeira\" target=\"_blank\" rel=\"noopener\">Jorge G.\u00a0Teixeira,\u00a0<\/a><a href=\"https:\/\/www.emerald.com\/insight\/search?q=Daniel%20Braatz\" target=\"_blank\" rel=\"noopener\">Daniel\u00a0Braatz<\/a><\/p>\n<p><a href=\"https:\/\/www.emerald.com\/insight\/publication\/issn\/2055-6225\" target=\"_blank\" rel=\"noopener\">Journal of Service Theory and Practice<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter-rtl ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u0641\u0647\u0631\u0633\u062a \u0645\u062d\u062a\u0648\u0627<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rachoone.ir\/library\/article\/gamification-in-the-customer-journey\/#%D9%85%D8%B9%D8%B1%D9%81%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87_%DA%AF%DB%8C%D9%85%DB%8C%D9%81%DB%8C%DA%A9%DB%8C%D8%B4%D9%86_%D8%AF%D8%B1_%D8%B3%D9%81%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\" title=\"\u0645\u0639\u0631\u0641\u06cc \u0645\u0642\u0627\u0644\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\">\u0645\u0639\u0631\u0641\u06cc \u0645\u0642\u0627\u0644\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rachoone.ir\/library\/article\/gamification-in-the-customer-journey\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%DA%AF%DB%8C%D9%85%DB%8C%D9%81%DB%8C%DA%A9%DB%8C%D8%B4%D9%86_%D8%AF%D8%B1_%D8%B3%D9%81%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AA%D8%A7%D8%AB%DB%8C%D8%B1_%D9%85%DB%8C%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%D8%AF%D8%9F\" title=\"\u0686\u06af\u0648\u0646\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u061f\">\u0686\u06af\u0648\u0646\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rachoone.ir\/library\/article\/gamification-in-the-customer-journey\/#%DA%AF%DB%8C%D9%85%DB%8C%D9%81%DB%8C%DA%A9%DB%8C%D8%B4%D9%86_%D8%AF%D8%B1_%D8%AA%DB%8C%D9%86%DA%A9%D8%A2\" title=\"\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u062a\u06cc\u0646\u06a9\u0622\">\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u062a\u06cc\u0646\u06a9\u0622<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%B9%D8%B1%D9%81%DB%8C_%D9%85%D9%82%D8%A7%D9%84%D9%87_%DA%AF%DB%8C%D9%85%DB%8C%D9%81%DB%8C%DA%A9%DB%8C%D8%B4%D9%86_%D8%AF%D8%B1_%D8%B3%D9%81%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\"><\/span>\u0645\u0639\u0631\u0641\u06cc \u0645\u0642\u0627\u0644\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16039\" src=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1418874263-612x612-1-300x200.jpg\" alt=\"\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\" width=\"450\" height=\"300\" srcset=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1418874263-612x612-1-300x200.jpg 300w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1418874263-612x612-1-600x400.jpg 600w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1418874263-612x612-1-64x43.jpg 64w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1418874263-612x612-1.jpg 612w\" sizes=\"(max-width: 450px) 100vw, 450px\" title=\"\"><\/p>\n<p>\u062a\u0623\u062b\u06cc\u0631 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 (Gamification) \u0628\u0631 <strong>\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc (CX)<\/strong> \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0648\u0636\u0648\u0639\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u06af\u0630\u0634\u062a\u0647 \u062a\u0648\u0633\u0637 \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u06cc\u0627\u0646 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0645\u062a\u0639\u062f\u062f\u06cc \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a \u0627\u0645\u0627 \u0645\u0648\u0636\u0648\u0639\u06cc \u06a9\u0647 \u06a9\u0645\u062a\u0631 \u0628\u062f\u0627\u0646 \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0634\u062f\u0647\u060c \u0646\u0642\u0634 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u06cc\u0627 \u0628\u0627\u0632\u06cc\u200c\u0648\u0627\u0631\u0633\u0627\u0632\u06cc \u062f\u0631 <strong>\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc (customer journey)<\/strong> \u0627\u0633\u062a.<\/p>\n<p>\u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u00ab\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\u00bb \u062f\u0631 \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u062f\u0631\u06cc\u0627\u0628\u0646\u062f \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f.<\/p>\n<p>\u0622\u0646\u200c\u0647\u0627 \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0645\u062f\u0644 \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f \u0636\u0645\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc\u200c \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u067e\u0698\u0648\u0647\u0634\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u0627\u0645\u0627 \u0686\u0631\u0627 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u062a\u0627\u062b\u06cc\u0631 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0633\u0631\u0627\u063a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f\u061f \u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc (CX) \u0648 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062f\u0644 \u0645\u0641\u0647\u0648\u0645\u06cc \u062e\u0648\u062f\u060c \u0628\u0631 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a CX \u0627\u0633\u062a\u0646\u0627\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: <a href=\"https:\/\/rachoone.ir\/library\/essay\/gamification-in-human-resource\/\">\u0686\u0637\u0648\u0631 \u0627\u0632 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0622\u0645\u0648\u0632\u0634 \u0628\u0647 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/strong><\/p><\/blockquote>\n<div class=\"elementor-divider\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%DA%AF%DB%8C%D9%85%DB%8C%D9%81%DB%8C%DA%A9%DB%8C%D8%B4%D9%86_%D8%AF%D8%B1_%D8%B3%D9%81%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AA%D8%A7%D8%AB%DB%8C%D8%B1_%D9%85%DB%8C%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0686\u06af\u0648\u0646\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-16040\" src=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1142825427-612x612-1-300x165.jpg\" alt=\"\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\" width=\"547\" height=\"300\" srcset=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1142825427-612x612-1-300x165.jpg 300w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1142825427-612x612-1-64x35.jpg 64w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/05\/istockphoto-1142825427-612x612-1.jpg 505w\" sizes=\"(max-width: 547px) 100vw, 547px\" title=\"\"><\/div>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 154 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0646 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0648 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a CX \u06a9\u0647 \u0628\u06cc\u0646 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc 2013 \u062a\u0627 2022 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0633\u06cc\u0633\u062a\u0645\u0627\u062a\u06cc\u06a9 \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f. \u0636\u0645\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0647 \u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u0636\u0648\u0639\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u0634\u0645\u0627 \u0628\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0642\u0627\u0644\u0647 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0648 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0631\u0627\u062d\u0644 \u0633\u0641\u0631 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\u062e\u062f\u0645\u0627\u062a \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0635\u0644\u06cc \u0648 \u067e\u0633 \u0627\u0632 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0627\u062f.<\/p>\n<blockquote><p><strong>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: <a href=\"https:\/\/rachoone.ir\/library\/books\/actionable-gamification\/\">\u0631\u0648\u0646\u0642 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0647 \u06a9\u0645\u06a9 \u0628\u0627\u0632\u06cc\u200c\u0633\u0627\u0632\u06cc<\/a><\/strong><\/p><\/blockquote>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%DA%AF%DB%8C%D9%85%DB%8C%D9%81%DB%8C%DA%A9%DB%8C%D8%B4%D9%86_%D8%AF%D8%B1_%D8%AA%DB%8C%D9%86%DA%A9%D8%A2\"><\/span>\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u062f\u0631 \u062a\u06cc\u0646\u06a9\u0622<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u06cc\u062a\u06a9\u0622 \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u062a\u0641\u06a9\u0631\u0647\u0627\u06cc \u0634\u0634\u200c\u06af\u0627\u0646\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0626\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u06cc\u200c\u0648\u0627\u0631\u0633\u0627\u0632\u06cc \u062f\u0631 \u0622\u0645\u0648\u0632\u0634 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u060c \u0628\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0633\u0628\u0628 \u0627\u0631\u062a\u0642\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634 \u0648 \u0628\u0647\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0645\u0637\u0627\u0628\u0642 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