{"id":14222,"date":"2023-02-04T11:11:43","date_gmt":"2023-02-04T07:41:43","guid":{"rendered":"https:\/\/rachoone.ir\/?p=14222"},"modified":"2023-05-27T11:46:03","modified_gmt":"2023-05-27T08:16:03","slug":"management-book","status":"publish","type":"post","link":"https:\/\/rachoone.ir\/library\/books\/management-book\/","title":{"rendered":"\u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a"},"content":{"rendered":"<p><strong>\u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 (\u0641\u0627\u0631\u0633\u06cc): <\/strong>\u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a<\/p>\n<p><strong>\u0646\u0627\u0645 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647: <\/strong>\u067e\u0698\u0648\u0647\u0634\u06af\u0631\u0627\u0646<a href=\"https:\/\/www.harvard.edu\/\" target=\"_blank\" rel=\"noopener\"> \u0647\u0627\u0631\u0648\u0627\u0631\u062f<\/a><\/p>\n<p><strong>\u0646\u0627\u0645 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rachoone.ir\/library\/books\/management-book\/#%D9%85%D8%B9%D8%B1%D9%81%DB%8C_%DA%A9%D8%AA%D8%A7%D8%A8_%D8%AC%D8%B3%D8%AA%D8%A7%D8%B1%D9%87%D8%A7%DB%8C%DB%8C_%D8%AF%D8%B1_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA\" title=\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\">\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rachoone.ir\/library\/books\/management-book\/#%D8%AA%D9%81%DA%A9%D8%B1_%D8%AE%D9%84%D8%A7%D9%82_%D9%88_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C_%D9%85%D8%B3%D8%A6%D9%88%D9%84%D8%A7%D9%86%D9%87%D8%9B_%D9%85%D8%AD%D9%88%D8%B1%D9%87%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%DB%8C_%DA%A9%D8%AA%D8%A7%D8%A8\" title=\"\u062a\u0641\u06a9\u0631 \u062e\u0644\u0627\u0642 \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0633\u0626\u0648\u0644\u0627\u0646\u0647\u061b \u0645\u062d\u0648\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u06a9\u062a\u0627\u0628\">\u062a\u0641\u06a9\u0631 \u062e\u0644\u0627\u0642 \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0633\u0626\u0648\u0644\u0627\u0646\u0647\u061b \u0645\u062d\u0648\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u06a9\u062a\u0627\u0628<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rachoone.ir\/library\/books\/management-book\/#%D9%85%D9%82%D8%A7%D9%84%D8%A7%D8%AA_%DA%A9%D8%AA%D8%A7%D8%A8_%D8%AC%D8%B3%D8%AA%D8%A7%D8%B1%D9%87%D8%A7%DB%8C%DB%8C_%D8%AF%D8%B1_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA\" title=\"\u0645\u0642\u0627\u0644\u0627\u062a \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\">\u0645\u0642\u0627\u0644\u0627\u062a \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rachoone.ir\/library\/books\/management-book\/#%D8%A8%D8%B1%D8%B4%DB%8C_%D8%A7%D8%B2_%D9%85%D8%AA%D9%86_%DA%A9%D8%AA%D8%A7%D8%A8\" title=\"\u0628\u0631\u0634\u06cc \u0627\u0632 \u0645\u062a\u0646 \u06a9\u062a\u0627\u0628\">\u0628\u0631\u0634\u06cc \u0627\u0632 \u0645\u062a\u0646 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\u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0645\u0631\u0627\u06a9\u0632 \u0622\u0645\u0648\u0632\u0634 \u0631\u0647\u0628\u0631\u0627\u0646 \u0633\u06cc\u0627\u0633\u06cc\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0635\u0646\u0639\u062a\u06cc \u062f\u0646\u06cc\u0627\u0633\u062a\u061b \u0628\u0647 \u0637\u0648\u0631\u06cc \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0646\u0642\u0634\u0649 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0648 \u062a\u0639\u06cc\u06cc\u0646\u200c\u200f\u06a9\u0646\u0646\u062f\u0647 \u062f\u0631 \u0633\u0631\u0646\u0648\u0634\u062a \u062c\u0647\u0627\u0646 \u0627\u06cc\u0641\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a! \u0636\u0645\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0642\u0627\u0644\u0627\u062a \u0646\u0634\u0631\u06cc\u0647 hbr (Harvard Business Revies) \u0627\u0632 \u0645\u0639\u062a\u0628\u0631\u062a\u0631\u06cc\u0646 \u0645\u0642\u0627\u0644\u0627\u062a \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u0627\u063a\u0644\u0628 \u0645\u0642\u0627\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u062d\u0627\u0635\u0644 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0627\u062c\u0631\u0627\u06cc\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646\u06cc \u0645\u0648\u0641\u0642 \u062f\u0631 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14225 size-full\" src=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/Economic-Value.jpg\" alt=\"\u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\" width=\"612\" height=\"408\" srcset=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/Economic-Value.jpg 612w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/Economic-Value-600x400.jpg 600w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/Economic-Value-64x43.jpg 64w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/Economic-Value-300x200.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" title=\"\"><\/p>\n<p>\u0622\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u062a\u0631\u062c\u0645 \u062f\u0631 \u067e\u06cc\u0634\u200c\u06af\u0641\u062a\u0627\u0631 \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0622\u0648\u0631\u062f\u0647 \u0627\u0633\u062a: \u062f\u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u0647\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a\u060c \u06cc\u0639\u0646\u06cc <a href=\"https:\/\/rachoone.ir\/product\/creative-thinking-virtual-class\/\">\u0627\u0646\u062f\u06cc\u0634\u0647\u200c\u0648\u0631\u0632\u06cc \u062e\u0644\u0627\u0642<\/a> \u0648 <a href=\"https:\/\/rachoone.ir\/education-class\/thinka-problem-solving-workshop\/\">\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc<\/a> \u0645\u0633\u0626\u0648\u0644\u0627\u0646\u0647\u060c \u0645\u062d\u0648\u0631 \u0627\u0635\u0644\u06cc \u0628\u062d\u062b\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0633\u062a&#8230; \u0648 \u06a9\u0648\u0634\u0634\u06cc \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u062f\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0641\u0631\u062f\u06cc \u0648 \u06af\u0631\u0648\u0647\u06cc \u0628\u06cc\u0646\u062f\u06cc\u0634\u0646\u062f \u0648 \u062d\u0627\u0635\u0644 \u0627\u0646\u062f\u06cc\u0634\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0628\u0631\u06af\u0631\u062f\u0627\u0646\u0646\u062f.<\/p>\n<p>\u06a9\u062a\u0627\u0628 \u0645\u0646\u0627\u0633\u0628 \u0639\u0644\u0627\u0642\u0645\u0646\u062f\u0627\u0646 \u0628\u0647 \u0645\u0628\u0627\u062d\u062b \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc\u060c \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631\u0634\u0627\u0646 \u062f\u0627\u0631\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u0631 \u0639\u0647\u062f\u0647 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%82%D8%A7%D9%84%D8%A7%D8%AA_%DA%A9%D8%AA%D8%A7%D8%A8_%D8%AC%D8%B3%D8%AA%D8%A7%D8%B1%D9%87%D8%A7%DB%8C%DB%8C_%D8%AF%D8%B1_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA\"><\/span>\u0645\u0642\u0627\u0644\u0627\u062a \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u06a9\u062a\u0627\u0628 \u00ab\u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u00bb \u0634\u0627\u0645\u0644 19 \u0645\u0642\u0627\u0644\u0647 \u0627\u0632 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0639\u0646\u0627\u0648\u06cc\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f:<\/p>\n<ol>\n<li><a href=\"https:\/\/rachoone.ir\/library\/essay\/what-makes-an-effective-executive\/\">\u0647\u0634\u062a \u0641\u0631\u0645\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0624\u062b\u0631 \u0646\u0648\u0634\u062a\u0647 \u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631<\/a><\/li>\n<li>\u067e\u0646\u062f\u0647\u0627\u06cc \u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631 \u0646\u0648\u0634\u062a\u0647 \u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631<\/li>\n<li>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0646\u0648\u0634\u062a\u0647 \u062f\u06cc\u0648\u06cc\u062f \u062c\u06cc \u0627\u0633\u0646\u0648\u062f\u0646 \u0648 \u0645\u0631\u06cc \u0628\u0648\u0646<\/li>\n<li>\u06a9\u0631\u062f\u0627\u0631 \u0645\u0648\u062c\u0647\u061b \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0631 \u0627\u0642\u062a\u0635\u0627\u062f \u062f\u0627\u0646\u0634\u200c\u0645\u062f\u0627\u0631 \u0646\u0648\u0634\u062a\u0647 \u062f\u0628\u0644\u06cc\u0648 \u0686\u0627\u0646 \u06a9\u06cc\u0645 \u0648 \u0631\u0646\u0647 \u0645\u0627\u0628\u0631\u0648\u06af\u0646<\/li>\n<li>\u0686\u06cc\u0631\u06af\u06cc \u0628\u0631 \u062f\u0648\u062f\u0644\u06cc \u0646\u0648\u0634\u062a\u0647 \u0631\u0627\u0645 \u0686\u0627\u0631\u0627\u0646<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u062d\u0631\u0627\u0646 \u0646\u0648\u0634\u062a\u0647 \u06cc\u0627\u0646 \u0645\u06cc\u062a\u0631\u0627\u0641 \u0648 \u0645\u0631\u0627\u062f \u0627\u0644\u067e\u0633\u0644\u0627\u0646<\/li>\n<li>\u0631\u0648 \u062f\u0631 \u0631\u0648 \u0628\u0627 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0646\u0648\u0634\u062a\u0647 \u0645\u0627\u06cc\u06a9\u0644 \u0631\u0648\u0628\u0631\u062a\u0648\u060c \u0631\u06cc\u0686\u0627\u0631\u062f \u0628\u0648\u0645\u0631\u060c \u0622\u0645\u06cc \u0627\u062f\u0645\u0648\u0646\u0633\u062a\u0648\u0646<\/li>\n<li>\u06af\u0632\u0627\u0631\u0634 \u06cc\u06a9 \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u0627\u0632 \u06cc\u0627\u0632\u062f\u0647 \u0633\u067e\u062a\u0627\u0645\u0628\u0631 \u0646\u0648\u0634\u062a\u0647 \u062c\u0641\u0631\u06cc \u06af\u0631\u06cc\u0646 \u0628\u0631\u06af<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0627\u0646\u0634 \u0646\u0648\u0634\u062a\u0647 \u062a\u0648\u0645\u0627\u0633 \u062f\u0627\u0648\u0646\u200c\u067e\u0648\u0631\u062a \u0648 \u062c\u0627\u0646 \u06af\u0644\u0627\u0633\u0631<\/li>\n<li>\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0646\u0648\u0634\u062a\u0647 \u062f\u06cc\u0648\u06cc\u062f \u06af\u0627\u0631\u0648\u06cc\u0646\u060c \u0627\u0645\u06cc \u0627\u062f\u0645\u0648\u0646\u0633\u062a\u0648\u0646 \u0648 \u0641\u0631\u0627\u0646\u0686\u0633\u06a9\u0627 \u062c\u06cc\u0646\u0648<\/li>\n<li>\u0633\u0631\u0645\u0627\u06cc\u0647 \u0631\u0648\u06cc\u0627\u0631\u0648 \u0628\u0627 \u062f\u0627\u0646\u0634\u061b \u0646\u0628\u0631\u062f \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0622\u0631\u0627\u06cc\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0646\u0648\u0634\u062a\u0647 \u0631\u0627\u062c\u0631 \u0645\u0627\u0631\u062a\u06cc\u0646 \u0648 \u0645\u06cc\u0647\u0646\u06cc \u0645\u0648\u0644\u062f\u0648\u0648\u06cc\u0646\u0648<\/li>\n<li>\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0646\u0627\u067e\u0630\u06cc\u0631 \u0646\u0648\u0634\u062a\u0647 \u0627\u0631\u06cc\u06a9 \u06cc\u0648\u0646\u0627\u0628\u06cc\u0648<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0636\u0627\u062f \u0645\u0646\u0627\u0641\u0639 \u06af\u0631\u0648\u0647\u06cc \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0646\u0648\u0634\u062a\u0647 \u062f\u0627\u06af\u0644\u0627\u0633 \u0631\u062f\u06cc<\/li>\n<li>\u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0641\u0631\u0627\u0631 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0646\u0648\u0634\u062a\u0647 \u0647\u06cc\u06af \u0646\u0644\u0628\u0646\u062a\u06cc\u0627\u0646 \u0648 \u0622\u0646 \u062a\u0633\u0648\u0633\u062a\u0627\u06a9<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0686\u0631\u062e\u0647 \u0633\u0641\u0627\u0631\u0634 \u0646\u0648\u0634\u062a\u0647 \u0628\u0646\u0633\u0648\u0646 \u0634\u0627\u067e\u06cc\u0631\u0648\u060c \u06a9\u0627\u0633\u062a\u0648\u0631\u06cc \u0631\u0627\u0646\u06af\u0627\u0646 \u0648 \u062c\u0627\u0646 \u0633\u0648\u06cc\u0648\u06a9\u0644\u0627<\/li>\n<li>\u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0646\u0642\u0634 \u062f\u0648\u0645 \u0646\u0648\u0634\u062a\u0647 \u062a\u0648\u0645\u0627\u0633 \u062f\u0648 \u0644\u0627\u0646\u06af \u0648 \u0648\u06cc\u0646\u06cc\u062a\u0627 \u0648\u06cc \u062c\u06cc \u0627\u0631\u063a\u0648\u0627\u0646<\/li>\n<li>\u0634\u06a9\u0633\u062a \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u0628 \u0686\u0631\u0627\u061f \u0646\u0648\u0634\u062a\u0647 \u0646\u062f\u06cc\u0645 \u0645\u0627\u062a\u0627 \u0648 \u0631\u0648\u0646\u0627\u0644\u062f \u0627\u0634\u06a9\u0646\u0627\u0633<\/li>\n<li>\u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0628\u062f \u0646\u0648\u0634\u062a\u0647 \u0627\u06cc\u0632\u0627\u0628\u0644 \u0631\u0648\u06cc\u0631<\/li>\n<li>\u0627\u0639\u062a\u0631\u0627\u0641\u0627\u062a \u06cc\u06a9 \u0645\u0634\u0627\u0648\u0631 \u0627\u0645\u06cc\u0646 \u0646\u0648\u0634\u062a\u0647 \u062f\u06cc\u0648\u06cc\u062f \u0646\u0627\u062f\u0644\u0631<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00a0\u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/rachoone.ir\/library\/essay\/what-makes-an-effective-executive\/\">\u0647\u0634\u062a\u00a0\u0641\u0631\u0645\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0624\u062b\u0631<\/a> \u0646\u0648\u0634\u062a\u0647 \u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631 \u0631\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627\u0686\u0648\u0646\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/rachoone.ir\/library\/essay\/what-makes-an-effective-executive\/\">\u0647\u0634\u062a\u00a0\u0641\u0631\u0645\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0624\u062b\u0631<\/a><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A8%D8%B1%D8%B4%DB%8C_%D8%A7%D8%B2_%D9%85%D8%AA%D9%86_%DA%A9%D8%AA%D8%A7%D8%A8\"><\/span>\u0628\u0631\u0634\u06cc \u0627\u0632 \u0645\u062a\u0646 \u06a9\u062a\u0627\u0628<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14226 size-full\" src=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/book1.jpg\" alt=\"\u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\" width=\"612\" height=\"419\" srcset=\"https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/book1.jpg 612w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/book1-600x411.jpg 600w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/book1-64x44.jpg 64w, https:\/\/rachoone.ir\/wp-content\/uploads\/2023\/02\/book1-300x205.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" title=\"\"><\/p>\n<p>\u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631 (<a href=\"https:\/\/www.drucker.institute\/\" target=\"_blank\" rel=\"noopener\">Peter Drucker<\/a>) \u0631\u0627 \u0628\u0646\u06cc\u0627\u0646\u200c\u06af\u0630\u0627\u0631 \u0648<strong>\u00a0\u067e\u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062f\u0631\u0646<\/strong>\u00a0\u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f\u061b \u0645\u062a\u0641\u06a9\u0631\u06cc \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u0686\u0646\u062f \u06af\u0627\u0645 \u062c\u0644\u0648\u062a\u0631 \u0627\u0632 \u0647\u0645\u200c\u0639\u0635\u0631\u0627\u0646\u0634 \u0628\u0648\u062f \u0648 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0646\u0638\u0631\u06cc\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u0627\u0646 \u0628\u0631 \u0627\u0647\u0645\u06cc\u062a \u0646\u06cc\u0631\u0648\u06cc \u06a9\u0627\u0631\u06af\u0631\u06cc \u0648 \u0646\u0642\u0634 \u0633\u0631\u0645\u0627\u06cc\u0647 \u062a\u0623\u06a9\u06cc\u062f \u062f\u0627\u0634\u062a\u0646\u062f\u060c \u00ab\u062f\u0627\u0646\u0634\u00bb \u0631\u0627 \u0639\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0648 \u0628\u0631\u062a\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062f\u0631 \u062f\u0647\u0647\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0645\u06cc\u200c\u062f\u0627\u0646\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u062f\u0648 \u0645\u0642\u0627\u0644\u0647 \u0627\u0632 \u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631 \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u06a9\u0647 \u0645\u0642\u0627\u0644\u0647 \u0647\u0634\u062a \u0641\u0631\u0645\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0624\u062b\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627\u0686\u0648\u0646\u0647 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u0642\u0627\u0644\u0647 \u062f\u06cc\u06af\u0631 \u0627\u06cc\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0647 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 <strong>\u00ab\u067e\u0646\u062f\u0647\u0627\u06cc \u067e\u06cc\u062a\u0631 \u062f\u0631\u0627\u06a9\u0631\u00bb<\/strong> \u062a\u0631\u062c\u0645\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u06cc\u0645:<\/p>\n<p>\u00ab\u0645\u0627 \u0639\u0627\u062f\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645 \u0645\u0646\u062a\u0638\u0631 \u0628\u0645\u0627\u0646\u06cc\u0645 \u0645\u0639\u062c\u0632\u0647\u200c\u06af\u0631\u06cc \u0627\u0632 \u0631\u0627\u0647 \u0628\u0631\u0633\u062f \u0648 \u0628\u0627 \u0639\u0635\u0627\u06cc \u062c\u0627\u062f\u0648\u06cc\u200c\u0627\u0634 \u0628\u0646\u06af\u0627\u0647 \u0646\u0627\u062e\u0648\u0634 \u0645\u0627 \u0631\u0627 \u062f\u0631\u0645\u0627\u0646 \u06a9\u0646\u062f. \u0628\u0631\u0627\u06cc \u067e\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc\u060c \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0648 \u0646\u06af\u0627\u0647\u062f\u0627\u0631\u06cc \u0627\u0632 \u0641\u0631\u0636\u06cc\u0627\u062a\u060c \u0646\u06cc\u0627\u0632 \u0646\u06cc\u0633\u062a \u0686\u0646\u06af\u06cc\u0632 \u062e\u0627\u0646 \u06cc\u0627 \u0644\u0626\u0648\u0646\u0627\u0631\u062f\u0648 \u062f\u0627\u0648\u06cc\u0646\u0686\u06cc \u0628\u0631 \u0635\u0646\u062f\u0644\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0646\u06af\u0627\u0647 \u0628\u0646\u0634\u06cc\u0646\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0646\u0628\u0648\u063a \u0646\u062f\u0627\u0631\u062f\u061b \u0633\u062e\u062a\u200c\u06a9\u0648\u0634\u06cc \u0648 \u0631\u0627\u0633\u062a\u06cc \u0648 \u062f\u0631\u0633\u062a\u06cc \u0645\u06cc\u200c\u0628\u0631\u062f. \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u0628\u0631\u0627\u06cc \u0647\u0645\u06cc\u0646 \u0645\u0632\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0628\u0647 \u0631\u0627\u0633\u062a\u06cc \u0634\u0645\u0627\u0631 \u0627\u0646\u062f\u06a9\u06cc \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644 \u062a\u0648\u0627\u0646\u0633\u062a\u0647\u200c\u0627\u0646\u062f \u0641\u0631\u0636\u06cc\u0647 \u06a9\u0627\u0631\u0648\u06a9\u0633\u0628\u200c \u062e\u0648\u06cc\u0634 \u0631\u0627 \u067e\u06cc\u0631\u0648\u0632\u0645\u0646\u062f\u0627\u0646\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u0646\u062f.<\/p>\n<p>\u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644\u06cc \u06a9\u0647 \u062a\u0646\u0647\u0627 \u0628\u0627 \u062a\u0648\u0644\u06cc\u062f \u062f\u0627\u0631\u0648\u0647\u0627\u06cc \u067e\u0631\u0633\u0648\u062f \u0648 \u0628\u06cc\u200c\u0645\u0627\u0646\u0646\u062f\u060c \u0628\u0646\u06af\u0627\u0647 \u0645\u0631\u06a9 \u0631\u0627 \u06a9\u0627\u0645\u06cc\u0627\u0628\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u0648\u06a9\u0633\u0628 \u062f\u0627\u0631\u0648\u0633\u0627\u0632\u06cc \u062c\u0647\u0627\u0646 \u06a9\u0631\u062f\u060c \u0641\u0631\u0636\u06cc\u0647 \u06a9\u0627\u0631\u0648\u06a9\u0633\u0628 \u0628\u0646\u06af\u0627\u0647 \u0631\u0627 \u0627\u0632 \u0628\u0646\u06cc\u0627\u062f \u062f\u06af\u0631\u06af\u0648\u0646 \u0633\u0627\u062e\u062a. \u0627\u0648 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631\u060c \u06cc\u06a9 \u0628\u0646\u06af\u0627\u0647 \u0628\u0632\u0631\u06af \u067e\u062e\u0634\u200c\u06a9\u0646\u0646\u062f\u0647 \u062f\u0627\u0631\u0648\u0647\u0627\u06cc \u0647\u0645\u06af\u0627\u0646\u06cc \u0648 \u0628\u06cc\u200c\u0646\u0633\u062e\u0647 \u0631\u0627 \u0628\u06cc\u200c\u0633\u0631\u0648\u0635\u062f\u0627 \u0628\u0647 \u062a\u0645\u0644\u06a9 \u062f\u0631\u0622\u0648\u0631\u062f\u060c \u0622\u0646 \u0647\u0645 \u062f\u0631 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0648\u0628\u0627\u0631 \u0645\u0631\u06a9 \u0622\u0634\u06a9\u0627\u0631\u0627 \u0633\u06a9\u0647 \u0628\u0648\u062f. \u0647\u0645\u0633\u0627\u0646 \u0627\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647\u060c \u0686\u0646\u062f \u0633\u0627\u0644 \u067e\u06cc\u0634 \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u062c\u062f\u06cc\u062f \u0633\u0648\u0646\u06cc\u060c \u0641\u0631\u0636\u06cc\u0647 \u06a9\u0627\u0631\u0648\u06a9\u0633\u0628 \u0622\u0646 \u0628\u0646\u06af\u0627\u0647 \u0631\u0627 \u062f\u06af\u0631\u06af\u0648\u0646 \u06a9\u0631\u062f&#8230;\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:\u00a0<a href=\"https:\/\/rachoone.ir\/library\/essay\/creative-thinking-in-5-great-business\/\">\u0645\u0639\u062c\u0632\u0647 \u062a\u0641\u06a9\u0631 \u062e\u0644\u0627\u0642 \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u06f5 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0631\u062a\u0631 \u062c\u0647\u0627\u0646<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u06a9\u062a\u0627\u0628 \u00ab\u062c\u0633\u062a\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u00bb \u0634\u0627\u0645\u0644 \u0645\u0642\u0627\u0644\u0627\u062a\u06cc \u0627\u0632 \u067e\u0698\u0648\u0647\u0634\u06af\u0631\u0627\u0646 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0628\u0627 \u0645\u0648\u0636\u0648\u0639 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a.\n","protected":false},"author":1,"featured_media":14224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[240,18],"tags":[717,256,838,197,840,839],"_links":{"self":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts\/14222"}],"collection":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/comments?post=14222"}],"version-history":[{"count":1,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts\/14222\/revisions"}],"predecessor-version":[{"id":16162,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/posts\/14222\/revisions\/16162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/media\/14224"}],"wp:attachment":[{"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/media?parent=14222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/categories?post=14222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rachoone.ir\/wp-json\/wp\/v2\/tags?post=14222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}